Kim Crawford hired me to develop, style and photograph an original recipe that paired with their Sauvignon Blanc for a Fall 2015 retail partnership with Kroger Grocery. The goal of the partnership was to cross-promote ingredients across the store.
A hang-tag with a photo of the dish and the recipe was attached to Kim Crawford wine bottles.
The recipe needed to be easy to execute, use ingredients that were accessible across the entire country, and incorporate the wine.
RECIPE, STYLING & PHOTOS ::
Spicy Mussel Pasta